https://www.dutchcowboys.nl/technology/we-willen-wel-duurzaam-leven-maar-er-niet-voor-betalen
Is de consument bereid om meer te betalen voor een product dat aantoonbaar duurzamer is? https://www.trouw.nl/nieuws/lezers-willen-meer-duurzame-actie-nu-de-overheid-nog~bf483b6d/
Target group
This is targeted to people in the current society who also no longer believe in fast, cheap and rapid consumption. Who bring the popular topic of ‘sustainable’ living into action. People who care about the resource and material of a product and see relevance in keeping its ecological footprint small. They care about who makes their product and in what conditions they work. They have respect for the craftsmen and his skills and are prepared to pay a fair price regarding it’s material, working hours, production energy and design.